Hawk Communications
3530 Ashford-Dunwoody Rd.
Atlanta, GA 30319
Telephone : 800-417-4196 / 770-349-3412
mail: sales@hawkaccess.com
The Company
Hawk Communications is a national Internet service provider headquarters in Atlanta, Georgia.
Hawk focuses on providing cost-effective Internet access to individual subscribers and small businesses. Hawk provides easy-to-use Internet access by offering customized software, reliable network facilities and responsive customer service. Hawk has grown dramatically since its formation in 1995.
Currently, Hawk offers its services through a national dial-up network. Hawks POPs are connected to the Internet primarily through Hawks network hub in Atlanta, Georgia. Leased data communication lines from multiple suppliers connect the network hub to the Internet backbone.
Strategy
Based on reports of high cost, poor network performance, insufficient customer support and billing problems with other Internet service providers, Hawk believes that there is a growing and unsatisfied demand for high quality, low cost Internet access, Web hosting and other services for individuals and small businesses.
Customer Support
Hawk believes that excellent customer support is critical to its success in retaining existing subscribers and in attracting new subscribers. Hawk currently provides free Telephone and Online customer support on a 24/7 basis. Subscribers can call the center through a local Atlanta telephone number or a toll-free 800 number. Subscribers can also e-mail their questions directly to a customer support address at the Companys Website.
Sales and Marketing
The Companys marketing efforts have been geared toward generating positive referrals and stimulating subscriber growth and retention by providing an exceptionally high quality service to its existing subscribers. In addition to encouraging referrals from existing subscribers, the Company engages in nationwide outdoor, radios, TV and print publications.
Sales are consummated by the Companys telephone sales force, which responds to incoming subscription inquiries, as well as through an on-line sign-up procedure. The on-line registration module enables a user to become a Hawk subscriber by selecting service plans and billing methods on-line, without the need to speak to a Hawk employee.
Service Plans
Hawks primary subscribers are individuals within local dialing range of one of Hawks 3000+ access numbers in the U.S. and Canada. The Companys objective is to offer its service in a way that enables subscribers to have a positive experience with Hawk, even if they are not expert computer users or have no on-line experience. Accordingly, the Company provides extensive customer support services, helpful and easily understood documentation.
Hawks primary service offering is dial-up Internet access. The subscribers Hawk connection is a direct PPP connection, enabling the subscriber to use any standard Internet-capable software that will run on the subscribers computer. No additional software is required.
The Company currently offers 56K V92/V90 $6.95/month plan for subscribers. Hawk does not expose the subscriber to annoying ads and banners. All the plans offer 35,000+ Usenet (newsgroups), five-email accounts and toll-free technical support.
The Company offers a 7-day money-back satisfaction guarantee for new subscribers. Billing is made to the majority of subscribers by automatic charges to subscribers credit cards each month in advance, though some users pre-pay via check or money order.
Web Hosting
Hawk also offers Web-hosting accounts for companies and other organizations that wish to create their own World Wide Web sites without maintaining their own Web server and high speed Internet connection. Web-hosting subscribers can use their own domain name in their World Wide Web address. This type of Web hosting is sometimes called virtual hosting. Web-hosting subscribers are responsible for building their Web sites themselves, and then uploading the pages to a Hawk Web server. The Companys Web-hosting service features state-of-the-art Web servers for high speed and reliability, a high quality connection to the Internet, specialized customer support, advanced services features such as secure transactions and detailed statistical reporting on hits to the site.
The Company offers three Web-hosting plans for $4.95, $7.77 and $14.95 respectively, and a $14.95 setup fee (waived if the customer commits to 24-months service).
Other Services: E-commerce/E-store, Dedicated Servers, CO-Location. Please advise whether you need a detail description of those services.
NETWORK INFRASTRUCTURE
Geographic Coverage. Hawk offered Internet access service in 48 states and the District of Columbia.
The Hawk Network. Users located within local dialing range of a Hawk POP connect to the POP through telephone lines provided by the local telephone company.
The Company maintains a Network Management Center at its Atlanta headquarters through which the Companys technical staff monitors network traffic, service quality and security, as well as equipment at individual Pops, to ensure reliable Internet access. In addition, the Company is continuing to invest in improved network monitoring software and hardware systems.
SUBSCRIBER APPLICATIONS
Hawk subscribers use their accounts for communicating, retrieving information and publishing information on the Internet. In Company surveys of its subscribers, a substantial number of the Companys individual subscribers report that they use their Hawk accounts for business as well as for personal purposes. The subscribers Hawk connection is a direct PPP connection, enabling subscribers to use any standard Internet-capable software that will run on their computers.
PROPRIETARY RIGHTS
Although the Company believes that its success is more dependent upon its technical expertise than its proprietary rights, the Companys success and ability to compete is dependent in part upon its technology. The Company relies on a combination of copyright, trademark and trade secret laws and contractual restrictions to establish and protect its technology. It is the Companys policy to require employees and consultants and, when possible, suppliers to execute confidentiality agreements upon the commencement of their relationships with the Company. These agreements provide that confidential information developed or made known during the course of a relationship with the Company must be kept confidential and not disclosed to third parties except in specific circumstances.
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