Hostopia.com Inc., web hosting provider, newly acquired all of the operating assets of TemplateRover.com, a division of Geeksforless, Inc. The acquired assets include all of the ownership rights to over 3,200 web site templates that were jointly owned by Hostopia and GFL. Other assets include exclusive rights to 1,600 additional web site templates, over 30,000 digital images and a retail and channel software distribution system for templates currently powering the template distribution site Templaterover.com. Hostopia's purchase price for the assets was CAD $247,000.
Hostopia's Chief Marketing Officer, Paul D. Engels stated, "Web site design is increasingly demanded by small and medium-sized businesses endeavoring to establish an online presence or to improve their existing web sites. Consumers and developers alike are finding that professionally designed, pre-built websites speed their time to market and reduce site development costs. Our purchase of web site template business assets from GFL gives us one of the world's largest inventories of web site templates and images available to communications service providers for sublicense to their customers. The powerful search and distribution software is an added bonus that will help us distribute website templates both to service providers and their SMB customers. Hostopia has a multi-channel distribution strategy to meet the needs of the SMB market. Our customers can bundle web site templates free of charge with web services that we offer. Alternately they can sell templates on a stand-alone basis as a profitable product offering that helps drive their web hosting business. Web site designers and developers have the option of purchasing templates directly from templaterover.com or bulk-licensing large numbers of templates from Hostopia."