Recently, Provident Financial, a financial services company, has appointed NetNames, a domain name specialist, to manage its 1,000 domain name portfolio and protect its brands online including Provident and Yes Insurance. Provident Financial is taking a stance against cybersquatters and will guard Provident Financial's brands from malicious registrations and cybersquatters while ensuring all key domain names those used for customer service.

Jonathan Robinson, Chief Operating Officer for NetNames, commented, "The cybersquatting epidemic shows no signs of abating and financial services organizations are among domain name speculators favorite targets. Provident Financial clearly understands the importance of domain names to its overall business and we're looking forward to working together to ensure ensuring their domain name strategy fully supports the business wider marketing activity and new product development."

Alison Shield, Digital Media Manager at Provident Financial commented, "Internet penetration levels are growing quickly in our Eastern and Central European markets and the web is becoming an increasingly important marketing tool for our International division. Domain names are at the heart of our online growth strategy and are fundamental to our business. We have had great success using campaign-specific domain names to capture public interest for our Provident brand. We're confident that our online brands are in safe hands with NetNames and that we're always ready to take advantage of any new opportunities or respond to potential threats."