IT security solutions provider Comodo (comodo.com) recently announced that online lamination and binding supply business retailer Laminator.com (laminator.com) has deployed EV SSL certificates as a strategy to help redistribute sales from its call center to its more cost-efficient website.

While EV SSL certificates have come to be recognized as a powerful tool to increase customer confidence by displaying a conspicuous green indicator in the address bar in Microsoft Internet Explorer 7, the market is also recognizing that EV SSL certificates can help improve the ROI of all sales operations by increasing online sales conversions that are now being completed by live phone operators, said Comodo.

"Many of our customers are government agencies, schools and businesses who find the products they want on our website but then call in to make a purchase. They do this because they are concerned about potential phishing threats," explained John Moorehouse, CEO of Laminator.com. "With EV SSL certificates we can alleviate this concern and reassure customers that they are indeed on our site and not a phishing site. Even a few points of sales redistribution from our call center sales in favor of our website will have a huge positive impact on our bottom line."