On October 24, 2007, web hosting provider Aplus.Net (aplus.net) has started a comprehensive new branding and ad campaign called "The New Aplus.Net."

"With new ownership, new management, a new corporate headquarters, a new Web design brand, and now an all-new website, there are some very exciting changes happening," said Gabriel Murphy, president and CEO of Aplus.Net. "We've worked hard to improve the company in dramatic ways, and we felt it was important to communicate to the world that we are essentially a new Aplus.Net."

The campaign will highlight the many changes Aplus.Net has made since new ownership took over in late 2006. New ads were designed to serve as a visual extension of the company's redesigned website. Rolled out last month, the new website features a more modern design and a more customer-friendly interface.

Aplus.Net's acquisition of the WebImage Web design firm in August led to a revamped Web design product offering, which is emphasized in the new ads. The campaign was also designed to coincide with Aplus.Net's current promotions, an across-the-board series of sales that offer discounts on shared hosting, dedicated hosting and Web design.