Server automation and virtualization provider SWsoft (swsoft.com) pubicized on September 24, 2007, that telecom providers are implementing software from SWsoft to help them deliver automated hosting services, reduce infrastructure costs and offer new services.

Telecom carriers in Europe, the Middle East and Africa such as KPN (The Netherlands), Swisscom (Switzerland), Telecom Italia, STA (Andorra Telecom), Portugal Telecom and Togo Telecom are using SWsoft products to add revenue by introducing hosting services and software as a service to their customer base of small- and medium-size businesses.

"Telecoms and Internet service providers are increasingly becoming important players in the hosting business," claimed Soeren von Varchmin, managing director for SWsoft's European and Asian operations. "Many of these carriers were more recent entrants to the hosting market, but by employing new advanced technologies from SWsoft, hosting services and SaaS applications are easier to roll out on a larger scale."

SMBs are purchasing services from telecom carriers and ISPs that include shared Web hosting, virtual private servers, hosted Exchange, hosted SharePoint and SaaS offerings, with many of the customers adding these new services to their existing accounts. Telecoms use SWsoft products to reduce the number of calls to customer service for routine tasks such as buying more disk space, adding email accounts, installing sub-domains and installing new applications.