Building link popularity is one of the most important and critical aspects of any effective Search Engine Optimization campaign today. Search engines consider your site more important if more links point to your site. The ‘off-page’ factors, such as link popularity, PageRank and Anchor Text in incoming links, play a major role in the ranking of your site in the search engine results pages. Building link popularity improves the PageRank of your web pages. The higher the PageRank of your website, the higher its importance for search engines, and the higher it gets ranked in the search engine result pages. Search engines also take into account the PageRank of the pages that link to your site and its industry relevance to your own industry. Links from higher PageRank pages and industry relevant sites give your site a higher value.
There are two types of links you can establish on the web. One is trade links (reciprocal links), where you give a link from the links page on your site to the partner sites. The second method is to establish ‘inbound only’ links (also called ‘one-way links’ or ‘non-reciprocal links’).
Only-incoming links are the links established on the other websites, where you do not need to link back to them. There are various compelling reasons and methods of building such one-way links, which include linking back from a different website which you may own, publishing articles on sites, content syndication, listing in trade directories, and giving out press releases in news networks.
Link exchange is an easier way to establish links from other websites to your website. In the link exchange process, you trade links with prospective partner sites by offering a link to their site from your own site. This method is a fast way to establish several hundred links to your website. However, it may not get you great benefits.
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