Clusters of websites have been sprouting all over in the internet these recent years and the best way to get your site noticed is to do some search engine optimization. Search engine optimization can be difficult and confusing task. We have gathered some important tips to make it ease and help you understand the process involved.
Page Title Most major search engine put an importance in title keywords, because the title tag is what the search engines display in the search results. Hence it is natural if you should begin emphasizing the keywords in your page title. Some tips to enhance the title for search engines are as followed: • Maintain title tag length between 50- 80 chars including spaces. • Include 1-2 most important keyword phrases in the title. • Ensure you make it as a readable sentence with keywords. • Do not just list all keywords, doing so will make search engine suspect you as spamming. • Spamming may lead to being blacklisted by the search engines. • Make your title enticing! Even though you’re #1 in the search engine listing still it need to say something the surfer actually need, only then click-through will happen.
Meta Tags Meta tags are the brief description of what the website is all about. It displays a short description on the search engine and tells users about the website. Some search engine utilizes this Meta tag to search for keywords and list your website accordingly based on it. Some tips for utilizing the Meta tags to its full potential are as followed: • Keyword Meta tag not to exceed 1024 chars – includes spaces and commas. • Description Meta tag not to exceed 250 chars - includes spaces and commas. • Make sure you accurately describe the page content in the Description Meta tag. • Description Meta tag should have 3-4 important key words. Especially those used in title tag and page copy. • Always keep important keywords appearing at the beginning of description. • Keyword Tag should maintain all keywords appearing in the title tag, description tag and the page copy.
Page Copy Content page within your web pages are equally important. The search engine scans through the content as if a reader is reading it and picks out important keywords to enable it to rank the page accordingly in the search engine. And you can make use of this knowledge to good use. • For best results each page you submit should contain at least 200 words. • Include all keywords and arrange them in logical and readable manner. • Keywords provided in title tag and Meta tag should exist in the page copy. • A number of search engines will index the first few lines of your web page, so try to make first few lines as descriptive as possible using most important keywords.
Hyperlinks Hyperlinks that is more human readable is better for the search engines. They are counted in the optimization process and if possible, try to incorporate it into the whole programme. • Hyperlinks improve search engine listing. • Try to place most important keyword phrases inside the hyperlink itself. • (Or) Try to place most important keyword phrases adjacent to the link. Image 'alt' attribute Most of the web sites contain images, so it is important that you use the alt attribute on images and describe as much as possible about the image. Doing this not only help index your site better also helps those visitors to your site who are visually impaired. • Use keywords no more than 2-3 per image. • Describe the image and don’t just list the keywords. • Use no more than 1-2 brief sentences to describe the image.
Incoming Links If possible, certain key pages of your website should contain link-backs to other pages of the site or to other websites of relevance. What does it tell a search engine when other web sites are linking to different pages on your site? Obviously you have lots of worthwhile content. Many search engines, including Google, will return your web site higher in search results by the amount of web sites that link to your site web pages, also the higher the profile of the site that links to yours, the higher your listing in search results.
Design Problems Unfortunately for some of you due to potential design problems/issues your site may not be listed in the search engines no matter how well you optimize and submit them. It could be because of common problems in usage of Frames, Dynamic URLs, Flash and JavaScript. If you use any of them don’t worry, almost everything can fixed or work around could be found.
Frames Frames tend to cause search engine spiders allot of problems when indexing your site, as many won't recognize the document that opens up your frames and so wont index your pages. To help over come these problems put your page copy into NOFRAMES section – a part of the FRAMESET. Actually NOFRAMES section is intended for browsers that can't handle frames, but nowadays almost all the browsers support frames. Though frames are supported your main page doesn’t have real content without the usages of NOFRAMES. • Use NOFRAMES section inside FRAMESET. • Implement best title, meta tags on the frameset page. • Use maximum possible internal hyperlinks inside NOFRAMES, helps spiders to crawl.
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